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SEO in Social Media: How to Make Your Content Discoverable Everywhere

  • Writer: Jennifer Dreyfus
    Jennifer Dreyfus
  • Jul 23
  • 3 min read

Updated: Jul 29


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When you think of SEO, you probably think of Google. But in 2025, social media platforms are powerful search engines too and they’re getting more integrated with traditional search than ever before.

A perfect example? Instagram posts can now show up in Google Search results. That means what you write on Instagram could help people find you outside the app.

So let’s get into what it really means to integrate SEO into your social media strategy.


📌 What is Social SEO?

Social SEO means optimizing your social media content so it appears in search results inside social platforms and in search engines like Google.

People don’t just Google anymore. They search TikTok for recipes, Instagram for outfits, Pinterest for decor ideas, and LinkedIn for experts to hire.

👉 Stat: According to TechCrunch, In 2022 Google’s own execs admitted that 40% of young people use TikTok or Instagram instead of Google Maps or Search to find lunch spots. 


📌 Example 1: Instagram Posts in Google Search

In early 2024, Instagram began allowing public posts from Professional Accounts (Creator or Business) to be indexed by Google. Now, if someone searches your handle, your public Reels and posts can appear in Google Search just like Tweets or TikToks do.

How to take advantage:

  • Switch to a Professional Account.

  • Make sure your profile and posts are public.

  • Write keyword-rich captions.

  • Use descriptive alt text on images.

  • Link your Instagram profile to your website for better authority.

📌 Example 2: TikTok SEO

TikTok’s search bar is now the starting point for millions of Gen Z users. TikTok videos also appear in Google search results especially for “how to” or trending topics.

How to do it:

  • Use clear, descriptive video titles.

  • Add relevant keywords in on-screen text.

  • Include keywords in your caption.

  • Use hashtags that match what people actually search.


📌 Example 3: Pinterest — The OG Visual Search Engine

Pinterest is practically made for SEO. Pins rank in Pinterest search and Google Images.

How to do it:

  • Use keyword-rich Pin titles and descriptions.

  • Add keywords to board names.

  • Use clear, high-quality images.

  • Add your website link to each Pin.

📚 Learn More: Pinterest SEO Guide


📌 Example 4: LinkedIn SEO

LinkedIn profiles rank really well on Google and inside LinkedIn, people search by job titles, skills, or keywords.

How to do it:

  • Use keywords in your headline and About section.

  • Add SEO-friendly descriptions to your posts and articles.

  • Include hashtags that people follow.

Example: If someone Googles “NYC social media consultant,” optimized LinkedIn profiles often show up on the first page.


📌 5 Quick Social SEO Tips to Try Now

✅ Use keywords naturally in your captions, descriptions, and bios.

✅ Add alt text to your images.

✅ Use a smart mix of broad and niche hashtags.

✅ Write clear, searchable titles for videos and posts.

✅ Make your profiles public (when appropriate).


Final Takeaway

In 2025, SEO isn’t just for Google. If you want people to find you, you have to show up where they’re actually searching and that means inside social platforms, too.

The best part? Most brands aren’t doing this well yet. So you can get ahead by making your posts searchable today.


 
 
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